Welcome to the Signs & Graphics‘ Commercial Signage Jargon Buster, where we demystify the terminology associated with the dynamic world of business signage. Whether you are a seasoned industry professional or a business owner looking to enhance your storefront, then understanding the jargon is crucial. So, let’s dive into the signage lexicon:
Portable and versatile advertising boards offered by Signs & Graphics Bolton Ltd. Most importantly, these boards serve as effective direct marketing solution for businesses. Ultimately these allow you to target specific areas with high foot traffic and reach your intended audience effectively.
Acrylic letters provide a sleek and professional look with their three-dimensional form, often used in upscale signage. They offer durability and a polished finish, enhancing overall brand visibility and aesthetic appeal. Acrylic lettering is favoured for its versatility in indoor and outdoor applications, thus ensuring lasting impression and clarity.
Acrylic is a versatile and durable plastic material frequently used in sign making. So, this is due to offering excellent clarity and can be easily shaped and coloured. This freedom in design makes acrylic ideal for indoor and outdoor signage applications, for instance illuminated signs and panels.
Specialised category of signage strategically incorporated into the design of spaces, so seamlessly blends functional information with aesthetic considerations. Unlike traditional signs, architectural signage is thoughtfully integrated into the architecture. Contributing to the overall visual identity of a location while serving practical purposes.
A backlit sign is illuminated from behind, so creates a glowing effect that enhances visibility, especially at night. This type of signage is commonly used for storefronts, menus, and advertising. As a result, the message stands out in low-light conditions.
Perhaps one of the most common advertising displays, a banner is a flexible sign typically made from fabric or vinyl. Above all, banners are lightweight, easy to transport, and can be printed with vibrant colours. So, these are most frequently used at events and trade shows or for temporary promotions.
A banner stand is a portable display stand featuring a banner, commonly used for temporary promotions or events. These stands are lightweight, easy to assemble, and versatile, so makes them perfect for both trade shows and conferences. Along with retail promotions and other marketing activities where quick setup and mobility are essential.
Customised and uniquely crafted signage solutions designed to make businesses stand out with authenticity and style. These signs go beyond standard, cookie-cutter solutions, thus offering a tailored approach that becomes the main focal point of a business. Ultimately this is based on specific and desired specifications.
Traditionally, a billboard is a large outdoor advertising structure, usually placed in high-traffic areas to maximise visibility. Billboards are designed in order to capture the attention of motorists and pedestrians with bold graphics and concise messaging. As a result, this makes them effective for mass marketing campaigns especially in busier urban settings.
Braille signage incorporates Braille to provide information and make easy navigation for visually impaired individuals. These signs feature tactile letters and Braille translations in order to guarantee inclusivity and easy accessibility. You will come across these in public spaces such as offices, hotels, leisure centres, and government buildings.
Channel letters are three-dimensional, thus often illuminated letters used on building exteriors. They are highly customisable in terms of font, colour, and lighting. This makes them a popular choice for business signs that need to stand out, especially at night.
Premium signs and graphics designed to elevate businesses, in order to establish a strong visual presence. So the company offers top-tier commercial signage solutions tailored to specific needs. Specifically emphasising exceptional craftsmanship, attention to detail, and customer satisfaction.
Contrast ratio is the difference in brightness between the sign and its background, so influences visibility. A higher contrast ratio improves readability and ensures that the sign’s message stands out clearly. Therefore, this makes it crucial for effective sign design, especially in diverse lighting conditions.
Coroplast is a corrugated plastic material ideal for lightweight and durable signs. It is weather-resistant and versatile, commonly used for temporary event signage like election signs. Its affordability and ease of printing make it a popular choice for short-term advertising.
Cut vinyl involves vinyl material being cut into shapes or letters, so is used for precise lettering and graphics. This technique is widely used for vehicle wraps, window graphics, and custom decals, thus guaranteeing providing a polished appearance.
Digital printing is a modern printing method using digital files, such as PDFs, instead of printing plates. Therefore, this enables high-quality, on-demand printing with quick turnaround times. This mode of printing is ideal for small runs and variable data printing, it offers cost-efficiency compared to traditional offset printing.
Digital signage uses electronic displays to show dynamic digital content like videos, animations, and interactive media. It is ideal for advertising, information dissemination, and entertainment in places like retail stores, airports, and corporate environments. Not to mention, many modern digital signage can carry out real-time content updates.
Dimensional letters are three-dimensional letters crafted from materials such as metal, wood, or plastic. Specifically, these letters add depth and a sophisticated look to signs. Therefore, these are ideal for storefronts, office buildings, and lobbies where a striking visual impact is desired.
Edge-lit signs achieve modern aesthetics by illuminating from edges, so creates a sleek glow that enhances visibility at night. Ideal for storefronts and interior displays, edge-lit signs combine style with functionality. Therefore, this will help draw attention with their contemporary appeal and enhancing brand presence in diverse commercial settings.
Exterior signage refers to signs placed outside a building or in outdoor spaces to convey information, branding, or directions. These signs are designed in order to withstand weather conditions and attract attention from a distance. Ultimately, these will be essential for business visibility and outdoor advertising.
Fascia signs are crucial for businesses seeking visibility from afar, positioned prominently on building fronts. Often mounted above ground level, these signs display company names or logos effectively. They guide customers while reinforcing brand identity, so makes them essential for attracting foot traffic and enhancing business recognition.
Designed to flutter in the wind, feather banners are eye-catching outdoor displays shaped like feathers or teardrops. Their distinctive shape and movement attract attention, so makes them effective for specific events and seasonal promotions. Lightweight and portable, they provide dynamic branding solutions that stand out in any outdoor setting.
Flex face signage is a type of sign featuring a durable material stretched over a frame, typically used for large outdoor signs. The material allows for vibrant graphics and is illuminated from behind or within, often a vinyl material. Ultimately, this makes them highly visible and effective for advertising in areas like retail parks.
Flush mount refers to installing a sign directly onto a surface without any visible hardware or standoffs. This method provides a seamless appearance, thus making the sign appear as if it is integrated into the surface itself. In fact, it is commonly used for interior and exterior signs to achieve a modern and professional look.
Lightweight and versatile, foam core boards feature a foam centre sandwiched between paper or plastic. Ideal for indoor signage and displays, they offer easy customisation and affordability without compromising on visual impact. Ultimately, this means that they are popular for exhibitions, presentations, and other temporary signage needs.
Two premium signage materials offered by Signs & Graphics Bolton Ltd, thus providing businesses with high-quality solutions to elevate their brand. These materials, whether Foamex or Di Bond, can be customised with or without laminate and are designed for direct print capabilities. So these ensure vibrant and visually striking signage that effectively communicates the intended message.
Foamex boards consist of lightweight yet durable PVC foam, thus making them optimal for indoor signage and displays. As a result of their rigidity and smooth surface, Foamex boards offer excellent print quality and vibrant colours. They are versatile for exhibitions and retail displays, thus providing a cost-effective solution with professional results.
A freestanding sign is an independent sign structure not attached to a building, supported by poles or a frame. These signs are highly visible and often used for business premises, car parks, and directional signage, for a prominent display.
Halo lighting involves illuminating the back of a sign to create a halo effect around the letters or graphics. This technique enhances the visibility and aesthetic appeal of the sign, especially at night. This is by producing a soft glow that outlines the edges and increases readability with a distinctive visual element.
Sophisticated branding solutions offered by Signs & Graphics Bolton Ltd, designed in order to enhance a brand’s visibility through vibrant illumination. Therefore, these cutting-edge light boxes seamlessly integrate captivating colours with striking lighting. Therefore, this will ensure that your brand captures attention and leaves a lasting impression.
An illuminated sign is a sign that is lit up, either internally or externally, to enhance visibility. These signs are effective in attracting attention both day and night, so are suited to storefronts and advertising purposes. Above all, the plus side is that the message is seen clearly in all lighting conditions.
Interior signage consists of signs placed inside a building to aid in wayfinding, branding, or conveying information to visitors. These signs enhance the indoor environment by providing clear directions and room identification. As a result, this will promote the brand’s identity along with ensuring a cohesive visitor experience.
Laminating involves applying a protective layer over printed graphics, thus enhancing durability against wear, weather, and UV exposure. This process extends the lifespan of signage, thus ensuring vibrant colours and clear messages withstand outdoor elements. Essential for maintaining professional appearance and longevity, laminated signs uphold quality and readability over extended periods.
Large format printing enables the production of oversized graphics on various materials, utilised for eye-catching banner and signage creation. This method captures attention with vibrant colours and detailed designs, thus ideal for both indoor displays and outdoor advertising campaigns. Large format prints ensure visibility and impact, so makes them essential for effective marketing strategies.
Innovative branding tools offered by Signs & Graphics Bolton Ltd, designed to illuminate and enhance a brand’s visibility with a distinctive style. In fact, these sign trays seamlessly integrate modern 3D design with eye-catching LED lighting. So, these provide businesses with a cutting-edge option to make a bold statement that captivates audiences, day and night.
Luminance is the amount of light emitted or reflected by a sign, so affects its visibility and readability. High luminance ensures that signs are easily seen in various lighting conditions, so enhances their effectiveness in conveying messages. This is most certainly the case in low-light environments.
Luminance is the amount of light emitted or reflected by a sign, so affects its visibility and readability. High luminance ensures that signs are easily seen in various lighting conditions, so enhances their effectiveness in conveying messages. This is most certainly the case in low-light environments.
A ground-level sign featuring a solid typically used to identify buildings or complexes or used as a decorative base. These signs provide a permanent visually appealing solution for displaying the name or logo of the establishment they represent.
A neon sign is created using glass tubes filled with neon gas that glow when electrified. These signs are known for their vibrant colours and retro appeal, commonly used for storefronts, bars, and artistic displays. Ultimately, these provide a distinctive and eye-catching look that stands out, especially at night.
Permitting involves obtaining approvals and permits from local authorities before installing commercial signage. This process ensures compliance with zoning laws, building codes, and safety regulations. It includes submitting plans, paying fees, and receiving official authorisation, thus ensuring signage installations meet legal requirements and community standards.
Placemaking involves designing and arranging signs and other elements in order to create a positive and engaging environment. It focuses on improving the aesthetics, functionality, and identity of a place, so uses signage strategically to improve navigation. But also aim to promote local culture and foster community interaction in urban, commercial, and public spaces.
A projection sign extends from a wall or surface, ideal for areas with limited horizontal space. These signs maximise visibility from multiple angles and distances, so makes them effective for storefronts. In addition to pedestrian walkways and indoor corridors where directional signage or branding needs to be prominently displayed.
A pylon sign is a tall, freestanding structure supported by one or more poles. Majority of the time these are utilised in shopping centres and business complexes or for roadside advertising. These signs provide high visibility, thus making them effective for attracting the attention of motorists and pedestrians alike.
Portable and skilfully designed display solutions provided by Signs & Graphics Bolton Ltd, aiming to boost a brand’s visibility at exhibitions and events. Above all, these banners are emphasised as a valuable asset for businesses aiming to position themselves as industry leaders. This is in order to create a lasting impression in the highly competitive exhibition setting.
A sign cabinet is a box-like structure that houses a sign, typically illuminated from within. These cabinets are commonly used for exterior building signs and can feature interchangeable faces, so allows for easy updates. Sign Cabinets offer durability and consistent lighting, thus ensuring the sign is visible in various weather conditions.
Large, custom-designed printed displays that serve as effective tools for advertising and promotional purposes. These site boards are created by Signs & Graphics Bolton Ltd and are designed to capture attention with customised graphics. The primary goal of these printed site boards is to draw the eye and so leaves a lasting impact on passersby and potential customers.
A substrate is the material on which a sign’s graphics are applied, such as metal, plastic, or wood. It serves as the base for the sign, so provides structural support and affecting the sign’s durability. In addition to influencing appearance and suitability for different environments and applications.
A temporary sign is intended for short-term use, made from less durable materials like cardboard, coroplast, or lightweight vinyl. Essentially, these signs are most commonly used for events or promotions. Most importantly, these are a cost-effective and easily removable solution for temporary advertising needs.
UV printing employs ultraviolet light to instantly cure ink onto surfaces, thus is ideal for producing high-quality outdoor signage. This method ensures sharp details, vivid colours, and durability against fading and weathering, for both indoor and outdoor signage. Ultimately, durability against sun exposure and weather conditions is guaranteed, making them suitable for short-term promotions and long-lasting installations..
The use of distinctive vehicle graphics as a powerful and cost-effective means of mobile advertising. Ultimately, this form of advertising allows businesses to unleash their brand’s potential on the road. So, this makes a bold statement and leaving a lasting impression on potential customers.
A vehicle wrap is a large vinyl graphic applied to a vehicle for promotional purposes. It very much transforms the vehicle into a mobile advertisement, so offers high visibility and wide reach. Vehicle wraps can cover the entire vehicle or specific parts, thus providing a dynamic and impactful marketing tool.
Vinyl graphics refer to versatile and customisable graphic elements crafted from durable vinyl material. In fact, these are commonly used for creating eye-catching designs on various surfaces. These graphics are popular for commercial applications, so offers flexible means of enhancing visual aesthetics and conveying messages.
Wayfinding signs are a specialised type of signage system designed to provide clear and concise information. Also guiding individuals through a physical environment to reach their destination effortlessly. These signs play a crucial role in enhancing navigation within complex spaces such as campuses, airports, hospitals, shopping centres, and large buildings..
A range of visually captivating solutions designed to enhance the appeal of a brand’s storefront. These graphics provide a powerful way to make a lasting impression, improve the overall look of premises. In addition to clear communication with customers and enhance the brand’s reputation.